Once a consumer signs up to your mailing list, marketing your business to them becomes inexpensive and effective when executing the right strategy. By sending a short and straightforward message, you can engage subscribers through a monthly newsletter, weekly news about your company, or daily offers on your products and services. The key point here is that by using email to reach your audience, you will able to confidently tout your business as a green nature company making a commitment to the environment with paperless communications. This is true even if you do not ask employees to carpool or use energy saving office equipment.
